IKEA Gets It!

Holy Guacamole!

Something insane just happened!
I was on the instructables.com site learning how to build my own LED bike helmet, when out of the corner of my eye, something interesting went down.

On the corner of the page, where ads go, (i.e. where my eyes don't go,) IKEA had placed an ad of a woman using a chainsaw to get a bunch of pasta to fit in a drawer.

So, get this: I actually clicked on the ad.

Whoah. An advertisement that I didn't automatically tune out? An ad where something interesting happened? I had to know more.

Some further clicking brought me to the IKEA page at youtube, where they've got a ton of cool videos, all featuring the same chainsaw swinging Momma that first caught my eye.





These ads are brilliant. They are likable, watchable, and inform one about a product in a way that doesn't pander, doesn't ram anything down your throat, just gently showcases.

In short, these ads are everything that most ads aren't.

Who is this woman? She's a treasure.

Brilliantly done, IKEA.

I just realized how insane it is that every company hasn't done this yet.