Here in the Netherlands it's very common to eat bread. It's so common that most people have it for breakfast and lunch. But why is bread so fascinating? It's eaten almost everywhere, the ingredients are roughly the same but still every country with a bread-culture prepares the meal differently. But what makes bread so universal? Why does the entire globe eat it? And where does the concept come from, in fact?
Let's start with the last one, the history.
The first traces of bread have been dated back to the Neolithic era, aka the New Stone Age. This is roughly 10,000 B.C., quite a while ago. Back then it was made from cereal grains and water and these are, remarkably enough, the main ingredients we still use today.
This ancient bread still has got it's descendents today, it is believed that the Mexican tortilla, the Indian naan, and the Mid-Eastern pita can be seen as "the fathers of all breads". Take the pita for example, for the people not knowing this kind of bread, it's a circular flat bun; approximately a fifth of an inch thick and about four inches in diameter.
These are a few excellent pita's. Before eating they're often toasted, sliced open and stuffed with an ingredient of choice, could be shwarma meat, could be veggies. But funny enough this type of bread got through to Italy a few centuries ago. There they decided to make it a bit larger and put a variation of toppings on it. Namely: tomatoes, mozzarella cheese and basil. Et voila, the pizza was born. Later it became an international food and migrated to the U.S.A. and other countries.
But pizza is a somewhat mutated form of bread. So the bread-trend started a couple of thousand years ago at various places and managed to spread across the entire world. But why would such a simple-seeming thing spread like a virus?
Back in the Neolithic days people had lots of land that could be used for harvesting crops. And they did, in fact crop farming was first developed in the Neolithic. People had lots of crops but they hadn't discovered breakfast cereal yet. So there was no point in flattening some of your maize, putting it in a basket and holding the whole under a cow while you're milking it. No, there was just a lot of grain but no proper way to prepare it. So everyone was very happy to get a 'DIY-guide' on processing the grain into an edible product.
Furthermore the edible end-product, bread, contains a lot of energy. Energy that was needed for hard work on the land.
Funny enough this is still the reason why we eat bread in the Netherlands. It contains lots of energy in the form of carbohydrates. This kind of energy can be released easily by your body so when consuming bread in the morning you're ready to go when you arrive at work or school. (I must admit I rarely have bread for breakfast, personally I prefer a good bowl of breakfast cereal; also containing carbs).
There are a few more reasons to eat bread today then there were back in the Stone-Age days. The fibers are good for your digestion and (added) vitamins contribute to your general health.
This directly could be one of the reasons why it's eaten at such a vast amount of places. But there's got to be another reason than: "it's healthy."
And there is. For starters grain is available at a lot of places. And where there's grain, there's bread; so to speak. But personally I think that the fact that it's customizable plays a larger role. Translated in 21st century slang: "Bread is hackable". If you have a bit of dough you can do an infinite number of things with it. You can put nuts, fruits, spices, seeds or even vegetables in it to improve the taste. When done baking there is, again, an infinity of serving possibilities. In Mediterranean countries for example they serve bread right before dinner with olive oil and salt. The purpose is to pour some of the oil over a slice of bread and sprinkle a bit of the salt over it. In France, also a Mediterranean country, but a bit different though, they serve their famous Baguette with their even more famous cheese (or fromage, if you're a Francophone).
And here in the Netherlands, well, we bake a bread, slice it up and cover it with a variety of things. I often have strawberry jam on my slices at lunch but the Dutch in general massively consume hagelslag. Don't blame yourself if you've never heard of this before, it's a Dutch bread topping made from chocolate.
They're a bit like the U.S. Jimmies. Anyway, they're widely known and used within the borders of the Netherlands. When people go camping in another country they take a few cartons of hagelslag with them because it's unavailable in other countries. That's a fun fact about Dutchmen actually.
Since SuperForest is quite international it seems an interesting idea to ask the readers if they eat bread. So, do you eat bread? And, if yes, what kind of bread? When do you eat it and how do you eat it? Drop us a line.
-jdh
Showing posts with label Pizza. Show all posts
Showing posts with label Pizza. Show all posts
Sunday, November 30, 2008
Tuesday, November 11, 2008
Pizza Stats

This is what you get when you order a pizza at one of the twenty pizzerias that The Economist picked for their new advertisement campaign. It is, as a matter of fact, a genuine pizza. The only thing that got pimped for a bit is the box.
Economic magazine The Economist bought some space on pizza boxes (honestly, I didn't knew that was for sale) and they filled it with some ads like the one above. It shows a pie chart that contains data on where the US gets their mushrooms. For the people that are having a hard time reading the tiny text in the chart, 96.8% of the US mushrooms comes from Canada.
Besides this mushroom-chart they have got some others. For example about arable land by country. All the ads are pizza-related though. Quite an original way of advertising, and oh so clever. (If you think about it, it's also good for the environment because paper that would have been used otherwise to print the ad on is now replaced by a pizza box that would have been consumed anyway!)
-jdh
Saturday, July 19, 2008
Heroic. Creative. Visionary. Galactic Pizza!
Uptown Minneapolis is the location for many "hipsters". I am not hip. Not at all. Therefore, when I find myself near American Apparel on Lake and Hennepin, I feel as out of place as an Amish girl designing new applications for her iphone. Fortunately, when I find myself in Uptown I inevitably see something that reminds me that being out of place doesn't mean you don't belong. It just means you have the ability to open someone's eyes to something new and inspiring. That is, if you choose to be an inspiration.
The superheroes over at Galactic Pizza in Uptown Minneapolis certainly inspire a smile when they deliver pizza in one of these odd electric powered cars:
As you can see, when I say superhero, I mean it. Galactic Pizza has a wonderful mission:
"At Galactic Pizza we have a positive vision of the future on our planet. We see a world that lacks the greed and self centeredness that has led us into the chaotic state that we see today. We see a world full of cooperation, sustainability, and harmony with our surroundings."
The superheroes over at Galactic Pizza in Uptown Minneapolis certainly inspire a smile when they deliver pizza in one of these odd electric powered cars:
As you can see, when I say superhero, I mean it. Galactic Pizza has a wonderful mission:"At Galactic Pizza we have a positive vision of the future on our planet. We see a world that lacks the greed and self centeredness that has led us into the chaotic state that we see today. We see a world full of cooperation, sustainability, and harmony with our surroundings."
Here are a few things they're up to:
1. When conditions allow, their food is delivered using 100% electric powered vehicles. And their delivery people design their own superhero costumes to deliver the planet saving pizza in.
2. All of the power purchased to run the restaurant is renewable wind energy.
3. They use packaging that is either made from recycled materials, or is 100% biodegradable.
4. Hemp products (good for you and the Earth) are incorporated into each menu category and the menu paper itself.

So... let's recap. They've got superheroes, sweet electric cars, wind energy, organic products, locally grown products, products from animals that are treated fairly, hemp, incredibly delicious and creative pizza (I really like the Paul Bunyan), truly nice people, and formica tables circa 1963.
Want proof of the nice people? Then check out how one of their superheroes chased after a purse snatcher while in uniform!
Thanks Galactic Pizza!
P.S. I don't know if the formica tables are from 1963. I made that up.
Labels:
electric vehicle,
Galactic,
Organic,
Pizza,
SuperForester Jaell,
Superheroes,
Uptown
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