1978 Hydrogen Car (with Jack Nicholson at the Wheel!)

Just saw this over at treehugger.

Wow.

Thirty years ago they were talking about using solar cells to make hydrogen to power automobiles.

What we wonder is: What stopped that conversation?

No matter, for the idea has been revitalized and now stands at the precipice of, dare we say it? Widespread acceptance?

We love that Nicholson does the whole "breathing in the exhaust" bit. Good ol' non-toxic water vapor. Seriously, that's a smart bit of branding that's still every bit as effective now as it was then.