The wine box by the Spanish design firm Ciclus.
"After you've guzzled all the wine from the bottle contained within, the outer layer of its package turns into this swank-looking lamp. The package even includes the fixture and bulb you'll need to complete the illuminating metamorphosis."
-Charlie White @ dvice.com
Wow. So I get a delicious bottle of wine, an amazing lamp, AND the knowledge that I kept one less thing from being landfilled? That's a win/win/win! Triple win.
Amazing. Thank you Ciclus, Charlie White, and dvice.com.